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NYT Now iPhone App

Partnered with New York Times to define content strategy for a new way to deliver the news

Product Strategy, UX Design

Overview

A news experience for readers who want to catch up quickly

In 2014 NYT's team and I explored product direction through collaborative brainstorming and wireframes.

We primed readers with a morning briefing and bulleted updates on the latest news

Results

The Times' in-house team carried out visual design of the product

NYT Now was later rolled into the New York Time's primary app, redefining the way their readers digest the daily news. 

Media
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